Sustainability

1

100% Natural Resource

Jute is a natural vegetable fiber that is grown primarily in regions with a warm and humid climate.

Its growth cycle is fast, typically 4 to 6 months, which makes it a highly renewable resource.

2

Low Water Demand

Jute is a resilient plant that requires very little water, without the need for complex irrigation systems.

3

Improves Soil Quality

During its growth, the jute plant helps enrich soil fertility. Furthermore, when grown in crop rotation, it leaves organic matter in the soil which benefits the next harvest.

4

Minimal Processing

The extraction of jute fiber is a relatively simple and traditional process, often carried out by natural retting methods, which require less energy.

5

Product durability

By creating high-quality rugs that last many years, the company promotes sustainability. This reduces the need for frequent replacement.

6

Rural Job Creation

The jute industry is a vital source of income for millions of farmers and rural workers. By purchasing jute, the company supports these economies, and can opt for fair trade practices to ensure equitable wages and decent working conditions.